Sales & Marketing Optimisation

Empower your commercial teams with AI-driven insights, automated recommendations, and data-backed decisions that drive revenue growth.

Sell Smarter with AI

Complexica's Sales Optimisation suite gives your sales teams an unfair advantage — AI-powered intelligence at every stage of the sales cycle.

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Sales Enablement

Equip your sales force with AI-curated insights on every customer — buying history, likelihood scores, recommended products, and optimal timing — so every call counts.

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Intelligent Quoting

Generate AI-optimised quotes in seconds. Larry analyses margin, win probability, customer history, and competitive context to recommend the price most likely to win and retain the deal.

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Dynamic Pricing

Respond to market conditions, competitor moves, and demand signals in real time. Dynamic Pricing ensures you're always at the right price — protecting margin while staying competitive.

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Cross-Selling & Upselling

Larry identifies product adjacencies and customer affinity patterns to surface relevant cross-sell and upsell opportunities automatically — increasing average order value without extra effort.

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CRM Automation

Eliminate manual data entry with Touchless CRM. Larry captures activities, updates records, and recommends next-best actions — so your CRM stays current without slowing your team down.

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Customer Opportunity Profiler

Rank and prioritise every customer by their revenue potential. The COP module analyses spending gaps, product gaps, and growth trajectories to direct sales effort where it matters most.

Maximise Marketing ROI

From trade spend to digital personalisation, Complexica helps marketing teams allocate budget, plan campaigns, and measure results with AI precision.

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Promotional Planning

Plan trade promotions end-to-end with the Promotional Campaign Manager. Digitalise spreadsheet-based workflows, collaborate across teams, and execute campaigns with precision.

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Trade Spend Optimisation

Identify the promotions that deliver real ROI. TPM & TPO analyses historical performance to recommend the optimal promotional mix — eliminating wasteful spend on low-performing activities.

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Personalisation at Scale

Deliver the right offer to the right customer at the right time. Larry's E-commerce Recommendation Engine personalises every interaction — from email to website to in-store.

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Marketing Mix Modelling

Understand the true contribution of every marketing channel. Allocate budget based on data-driven attribution and Larry's predictive modelling of marketing effectiveness.

Sales & Marketing Leaders Trust Complexica

"Larry will be our digital expert that will enable our sales team and add that technological advantage that our competitors don't have."

Kerry Smith CEO, PFD Foods ($1.6B revenue)

"We selected Complexica as our vendor of choice for trade promotion optimisation."

Mark Powell National Sales Director, Lion

"Complexica's Promotional Campaign Manager digitalizes our spreadsheet-based approach, lifting the sophistication of our key marketing processes."

Richard Verney Marketing Manager, Liquor Barons

Optimise your commercial engine

Discover how Complexica can lift sales performance and marketing ROI in your business.