🏆 Award-Winning AI Software · Adelaide, Australia

AI-Powered Optimisation for
Sales, Marketing & Supply Chain

Complexica's Decision Cloud® platform and Larry, the Digital Analyst® help Australia's largest companies make smarter, faster decisions — at scale.

Trusted by Australia's leading companies

Toll Linfox Asahi Pfizer DuluxGroup Lion Aurizon Metcash Flinders Ports

One Platform. Three Optimisation Domains.

Decision Cloud® is a modularised AI platform powered by Larry, the Digital Analyst®. Deploy the modules you need — from sales enablement to demand planning.

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Sales Optimisation

Empower your sales teams with intelligent quoting, dynamic pricing, cross-sell recommendations, and CRM automation — all driven by AI.

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Marketing Optimisation

Plan and optimise trade promotions, campaign spend, personalisation strategies, and marketing mix with data-driven precision.

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Supply Chain Optimisation

Forecast demand accurately, optimise inventory replenishment, and streamline logistics — from ports to last-mile delivery.

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Meet Larry, the Digital Analyst®

Larry is Complexica's award-winning AI engine — a sophisticated combination of machine learning, predictive analytics, and prescriptive optimisation that sits at the heart of every Decision Cloud® module.

Larry analyses millions of data points to surface actionable insights, automate routine decisions, and guide your team toward the highest-value opportunities.

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10+
Years of AI Research
50+
Enterprise Customers
Award-Winning
97%
Customer Satisfaction

What Our Customers Say

Australia's most respected companies trust Complexica to deliver measurable results.

"Larry will be our digital expert that will enable our sales team and add that technological advantage that our competitors don't have."

Kerry Smith CEO, PFD Foods ($1.6B revenue)

"We selected Complexica as our vendor of choice for trade promotion optimisation."

Mark Powell National Sales Director, Lion

"Complexica's Promotional Campaign Manager digitalizes our spreadsheet-based approach, lifting the sophistication of our key marketing processes."

Richard Verney Marketing Manager, Liquor Barons

Award-Winning Innovation

Recognised across the industry for excellence in AI, software innovation, and customer satisfaction.

2023
Australian Growth Company Award
2021
97.18% Customer Satisfaction — Australian Achiever Awards
2019
Australian Business Award for Software Innovation
2018
Australian Innovation of the Year (Larry)
2018
iAward for AI/ML Innovation
2018
Australian Business Award for CRM Innovation
ISO 27001 Certified

Ready to optimise your business?

Join Australia's leading companies using Complexica's AI platform to drive growth and efficiency.